This was the question my friend Donovan asked me when I started the blog. Here is my answer.
This really should have been the first post when you think about it. Don’t just dive into the content, justify why anyone should bother reading that content in the first place! This seems so obvious that it should not have to be mentioned, and yet clearly it did because it was a question I had not yet asked myself, much less answered.
Indeed, this deceptively simple question was surprisingly difficult for me to answer. To get a handle on it, I had to go back further and ask myself why I was writing the blog in the first place.
For me, life is a learning journey. When I went through the Tony Robbins’ exercise on identifying and ranking your personal core values, I found my #1 consistently, day-to-day and year-to-year has been Growth. To grow, I must continue to learn. As I learn, I cannot get complacent in what I know, or overwhelmed by the enormity of what I have yet to learn, but rather maintain that same hunger and curiosity to learn even more.
And yet, as wonderful as all this learning feels, as much as all this learning has benefited me and my life, learning itself is an incredibly selfish act. It is, or rather can be, so inwardly focused. The time spent learning is definitionally time not spent elsewhere. The time I take to read is time I do not spend with my family (unless I am reading to my daughter), and the time I spend researching is time I am not spending doing something that is itself productive.
Learning is only of use and benefit if and when you do something with it. That research I do could make me 5X more productive at work, but only if I am researching the right thing, and only when I put into practice what I have researched. The time reading could make me a better father, husband, or friend, but again, only if and when I am reading something that has the potential to make me better, and even then, only when I internalize what I have learned and then act upon on it.
All of this is how to turn the learning into impact for my immediate sphere. My company, employees, and clients, my family, and my close friends. But as I have written more and more over the years, and as I continue to receive messages from friends and from strangers on the positive impact my learnings have had on their lives, I realized that by writing, by more publicly sharing what I discover and learn as I go can benefit others beyond my immediate circle.
This is why I started the blog.
But this is all about me, let’s get to you (finally!). Why should you read it just because I chose to write it?
To begin with, I am not 100% sure you should. I doubt this is for everyone. Maybe what I have learned and am sharing you already learned, internalized, and habitually act upon without any need for a reminder. Kudos. I am most definitely not the first person to learn these lessons, and so you have every chance in the world of being ahead of me on this same journey.
Perhaps my learning journey and process does not resonate with you. I get it. That is also great. You do you.
Or perhaps you are like me., or at least think like me in certain ways. Perhaps you too are a perpetual student of life, someone for whom the more you learn, the more excited you get about the more you now can and will learn.
If so, please share your own learnings and lessons as well. That is part of the learning process. The old cliché is that the best way to learn something is to teach it to someone else. Hopefully this blog can be a two-way street in that regard. I will continue to ponder and share what I learn and discover, and I sincerely hope you will do the same.
Thank you for reading.