Life is full of irony. We have that thing we have been reaching for, aspiring to, and striving to gain or achieve. We work, fight, stress over each step in the process to get there. It may take weeks, months, or even years to get there. Finally, we achieve our life’s ambition, an Olympic gold medal, taking a company public, getting a raise or promotion, graduating from school.
And then…
This is where the irony comes into play. This finish line we had in our mind, much like New Year’s Eve, never lives up to the expectations. Or perhaps it does, for a moment. And then that moment passes. Not only do we not now permanently feel that lifetime glow of achievement and success that we expected, but we often find we feel even worse than before. Not only that, but now we want even more. That finish line, that summit, it only raised us to the point where we can see other, higher, more exciting summits beyond where we stand presently.
There is a phrase for this human tendency: hedonic adaptation. “Hedonic adaptation refers to the notion that after positive (or negative) events (i.e., something good or bad happening to someone), and a subsequent increase in positive (or negative) feelings, people return to a relatively stable, baseline level of affect.”
Our inability or unwillingness to recognize this fact, and to instead keep chugging along as if we can achieve a more permanent high of achievement has an even catchier name: the hedonic treadmill. We can walk or run as fast and for as long as we want, but in the end, we don’t get any farther than where we started.
As we better understand the drivers of human motivation, namely how dopamine works, we have gained greater insight as to why this is. As a starting point: “Dopamine is a neurotransmitter produced by the nerve terminals in the synapse, used to send signals through neurons located in the body. It is also known as the Reward Chemical, as it is released whenever the brain feels excited or energized, when one is looking forward to a reward.”
This is where things get interesting. The increase in dopamine makes us feel more excited and energized. It is what is helping drive and motivate us in the pursuit of the “finish line.” But dopamine does not actually spike with the reaching of the finish line. It isn’t the reward that creates the increase in dopamine, it is instead “looking forward to the reward.” What this inevitably means is that we actually feel better just before the reward than when we receive the actual payoff.
This is what lies behind the evil genius of slot machines. The high comes not from the outcome, whether we win or lose, but instead from pulling the lever. It is the expectation of the outcome that gives us the dopamine hit. What this means is that if we want to keep getting that dopamine hit, win or lose, we have to keep pulling the lever over and over again.
There is another aspect of dopamine that is problematic in our pursuit of perpetual bliss. This is that the higher the dopamine spike, the lower the trough from that spike afterwards. Something small like a slot machine, or scrolling through social media on your phone, are moderate enough highs that we can periodically go down and then reach them again.
Something massive to us, that has been our ambition for years like a promotion or winning a big race, will not only mean that the anticipatory high is higher, but also that the post-achievement low is lower and longer. This is why depression in entrepreneurs after they sell their companies is so common, as well as with Olympic gold medalists after the games are over. Their high was so incredibly high. Their low was even lower, and longer.
Ok, so what does this mean if we aren’t about to take a company public, or planning to be the next Michael Phelps? The same biology applies just as much in our day-to-day lives as in those extremes. It is why someone who is exercising and uses a specific end state as the motivator, say competing in an upcoming marathon, has such a hard time sticking with it after they run the marathon in question.
It is also why someone who is “dieting” because they have a specific weight they want to hit, or an event like a wedding that they want to look good for has such a hard time keeping that weight off after the target is hit. The result was what they were seeking. The dopamine increased as they approached that result, and then once achieved the fall, and thus the decrease in motivation, was at least as steep and perhaps even more prolonged.
The answer then is to train ourselves to stop getting our dopamine from the result, but to instead get it from the process itself. Yes, maybe we still compete in the marathon, and yes, we still look super hot at that wedding, but what motivates us is the process each day.
Training ourselves to get the dopamine from the daily run, no longer a chore in service to a specific end target, but something we learn to look forward to and enjoy in its own right, gives us that slow and steady dopamine drip that keeps us motivated to keep going out to run each day. Even better, it does so without the resultant drop if the end state was the goal on its own.
The same is true with eating healthy. Rather than the target of a weight or event, we enjoy how much better we feel each day as we nourish ourselves with healthy food. Or in a professional environment, it is less about the raise or the title than taking pleasure and pride in the great work we do day to day.
These daily dopamine hits certainly don’t individually carry the same punch as the big end state goals we would otherwise have, but that is a feature, not a bug. This helps us avoid those deep and prolonged lows and helps us to stay motivated to keep doing the things we actually want to do in the first place.
The result we are seeking is the better process we have put into place. And who knows? With this better and more maintainable process, we might end up achieving and exceeding some of those goals we would have pursued anyway. It’s just that now, we won’t stop there.