The Lab Coat Method: Creating a Culture of Innovation
My wife Katy loves two things: football and reality TV. So, when the two combine, like in Netflix's recent show Quarterback, she's glued to the screen. In one episode, Kansas City Chiefs' head coach Andy Reid describes their "lab on the field" where players can bring creative play ideas on Wednesdays. This simple concept provides three invaluable lessons for building an innovative culture in any organization.
Make Space for Innovation
It's easy to get mired in day-to-day execution, leaving no room for creativity. This explains the innovation stagnation in many companies. Creating protected space for innovation allows sharp focus on execution most times, while providing opportune breaks for unbounded creativity.
Google's famed "20% time" embodies this principle. By giving employees lateral space for passion projects, breakthroughs like Gmail were born. Great ideas flourish when the mind has free range to wander. Carving out opportunities increases the odds of sparks catching flame. Without such space, creativity rarely ignites.
Foster Ownership and Buy-In
Coach Reid shares that one reason they implemented "lab" days was to increase player buy-in and ownership. “What happens when the guys do this is that they’re vested in it,” he shares. Executing prescribed plans from above is one thing. Bringing your own ideas to life is quite another.
I've experienced this firsthand across multiple startups. Empowering my co-founder and early team to shape the products imbued deeper dedication during tough execution. Their ideas led to their sweat equity being more valuable. The Ikea effect is real - when people build something, they value it more. Spreading ownership enhances execution.
Give Credit, Own Blame
Coach Reid leaves the lab's door wide open, but still retains 51% voting control. Innovation culture can't become an excuse to abdicate responsibility. The leader must own when the outcomes do not meet expectations, while also giving credit to others when they do, or even exceed those expectations. With great freedom comes greater accountability.
When things go right, turn the applause to the team. Recognize those who contributed. But when things go wrong, take the blame. It's the only way to sustain innovation. People stop sticking their necks out if it means the axe falls on them alone.
Psychological Safety Above All
Behind Kansas City's lab is a culture of psychological safety, as quarterback Patrick Mahomes notes: "It starts off with the coaches, then we make it our own. That’s what makes our offense so special.”
Innovation is impossible without leadership establishing an environment where people feel safe to create. When done right, the team gains room to make ideas flourish. Psychological safety separates good cultures from great.
3 Steps to Build Your Lab
- Schedule Innovation Time: Carve out recurring windows for wandering minds and wild ideas. Make it clear these sessions are judgment-free zones. Ask questions out of curiosity, not criticism.
- Broaden Ownership: Empower people to shape solutions. The more the team touches ideas, the stronger the execution. Avoid top-down decree. Foster collaborative creation.
- Establish Psychological Safety: Make it safe to contribute by responding with interest over judgment, intelligently challenging ideas without shutting them down. Reward brave attempts that may not fully succeed. Share credit widely. Take responsibility for failure. Innovation is impossible without psychological safety.
Innovation Mindsets
Beyond logistics, leaders must nurture innovation mindsets across teams:
- Curiosity - Ask why and explore possibilities
- Openness - Embrace ideas from anyone, anywhere
- Flexibility - Allow detours and course corrections
- Patience - Understand innovations take time to mature
- Optimism - Believe breakthroughs will come
The Lab Coat
Innovation requires leaders discard the assumption they must be the sole inventors. You want to give everyone access to experiment. Ideas can still at times start at the top, but they will only reach their potential when collectively owned. So distribute those lab coats widely. Then stand back and let innovation happen.
The most creative cultures aren't dictatorships - they're labs. Is it time you opened yours?









