Historian Will Durant once said, "Let us ask the gods not for possessions, but for things to do; happiness is in making things rather than in consuming them.” This profound statement shines a light on an often-overlooked path to fulfillment. In a society hyper-focused on consumption, the joy of creation is a road less traveled but is perhaps the more scenic and likely route to happiness.
We live in a world where success and growth are measured by production numbers driven by consumer sentiment. The modern economy breathes through the lungs of advertising, urging us to crave more, desire more, and indeed, feel a pressing need for more. This insatiable hunger for consumption is not only confined to the physical realm of goods but spills over into the digital world of social media.
Social media platforms, designed to captivate our attention, have become synonymous with consumption. There's a burgeoning awareness of the mental health impacts that these platforms can have, leading some to advocate for deleting these apps entirely. But what if we shift our perspective? What if we view these tools not as platforms for passive consumption but as canvases for active creation?
Let’s consider social media as a tool for sharing and creating, rather than just for endless scrolling. If we were to change our habits from 95% consumption and 5% creation to a more balanced ratio, we might just find a significant positive shift in our mental health. Indeed, there might be a decrease in the revenue that these platforms make from advertising, and no doubt a dip in the number of followers and likes we receive. However, the question is, isn't this a worthwhile trade? To exchange something that we know can lead to dissatisfaction and unhappiness (excessive consumption) for something that could uplift and fulfill us (creation and making)?
The act of creating has intrinsic value; it provides a sense of accomplishment and autonomy. It allows us to express ourselves, to contribute rather than just take. And while the fruits of our labor may not always be as instantly gratifying as the dopamine hit from a 'like' or a 'follow', they are far more sustaining to our well-being. This isn't a new concept; throughout history, humans have found joy and purpose in making things with their hands, whether it be cooking, crafting, building, or writing.
Yet, our current economic model doesn't prioritize this innate need to create. Instead, it perpetuates a cycle of desire and dissatisfaction, where the things we own (or aspire to own) define our success and identity. This relentless pursuit of possessions can lead to a shallow existence, where the depth of our experiences is overshadowed by the breadth of our belongings.
As Durant suggests, happiness lies in "making things rather than in consuming them." Imagine if our main indicator for success wasn't consumption-based metrics, but rather the quality and impact of what we create. By shifting the focus from what we can acquire to what we can produce, we foster a culture of innovation and personal growth.
So, how do we start making this shift in our own lives? It begins with small, intentional actions. Dedicate time each day or week to a creative endeavor, whether it’s writing, painting, coding, gardening, or even curating content that can educate or inspire others. Create more than you consume on social media: share your projects, your learnings, and engage with the community in meaningful ways.
This isn't about becoming an influencer or gaining viral fame; it's about the process of creation itself. It's about the quiet satisfaction of seeing a project through from idea to reality. It's the pride in sharing knowledge, the joy of learning a new skill, and the community built through sharing these experiences. When we create, we contribute to a narrative larger than ourselves, we become part of a collective progress.
And when we talk about creation, it's not limited to what's traditionally seen as 'artistic' or 'creative' work. Innovation and creation can happen in any field – from science to business, from education to technology. Each of us has unique talents and interests that can be channeled into making something new or improving something existing. This process of creation doesn't just benefit us individually; it contributes to societal growth and progress.
In redefining our relationship with social media and the broader consumption-driven culture, we're not just enhancing our own well-being. We're participating in a larger cultural shift towards valuing creation over consumption. This shift is not just about personal happiness; it's about building a society that values each person's contribution, that finds richness in diversity of thought and innovation, and that measures success not in material accumulation but in shared progress and creativity.
To make this shift, we must be mindful of our habits and choices. It requires a conscious effort to break free from the passive consumption patterns that are so deeply ingrained in our daily lives. It involves asking ourselves whether our actions are adding value to our lives or merely filling a void. Are we engaging with content that enriches our understanding and inspires us to create, or are we mindlessly scrolling through an endless feed of distractions?
Let us remember Durant's words and embrace the joy of making. By doing so, we not only find happiness in our own lives but also contribute to a world where creation, innovation, and sharing are valued above mindless consumption. This is a world where success is measured not by what we take, but by what we give back – a world where each of us can truly make a difference.