A recent article in The Economist discusses the Japanese concept of ikigai. Loosely translated as “reason for being,” the concept has gained prominence in a Western society hungry for purpose, the author contends. Listing out the books, consultancies, TED talks and more around the concept, the article’s greater point is that ikigai, or at least an awareness of it in the same sense as Westerners now seem to be gaining an awareness of it, is remarkable in Japan more for its absence than its conscious practice.
To prove the point, the author cites a Tweet by a Japanese observer that went viral: “Apparently, there’s an ancient Japanese philosophy called ‘ikigai’…huh? What’s that?” The article’s author goes on: “Ikigai thus joins a long list of Japanese words that have been repurposed to lend an aura of ancient wisdom—and exoticism—to banal ideas,” at the same time noting that the Danish word hygge, “has suffered a similar fate.”
The author’s larger argument seems to echo a point made by Stephen Covey long ago: “We see the world, not as it is, but as we are.” Or rather more accurately, as we want to be. These foreign and ancient concepts are not deep or new, but seeking depth and newness in our own lives, we project our desires upon them.
My take after reading the article is actually very different. It is not that foreigners are bastardizing terms they "discover" in other languages, but rather they are rediscovering the rich histories and meanings of those terms after centuries of being watered down in everyday life. The concepts and ideas these words evoke carry within them innate human needs and truths. Glossing over this in the day-to-day bustle of modern life, it is easy to lose sight of this in one’s own language and culture. Sometimes new eyes are required to see old truths.
It reminds me of a point Tim Ferriss often makes. “If learning was enough,” he says, “we would all have six-pack abs.” His point is this: we all know what it takes to get that ripped body: workout daily, don’t eat sugar and junk, don’t overconsume calories, etc. And yet, despite this knowledge, >73% of Americans are overweight. It is not a lack of knowledge that prevents people from the body many claim they desire. It is a lack of acting on that knowledge.
The same is true with a concept like ikigai. We all intrinsically know that we will find greater purpose if we live our lives at that intersection of what we love, what we are good at, what the world needs, and what we can get paid for. But knowing this is not the same as acting upon it. Through inertia we may stay in a job that we do not love, or that the world does not actually need because the pay is good. If we pretend we do not know this to be true, it is because we also pretend we are not asking and answering that question daily in our subconscious.
The same is true with how we spend time with our family. We can pick up the phone during dinner saying it is “just this one important email/call/text message,” pretending we are not all too aware of the message this sends our children and other family members of where they sit in our prioritized list, or how frequently the “just this one time” actually occurs. We can even pretend we are not painfully aware of how much we will regret that lack of self restraint in the years to come when those faces are no longer at our table for us to be able to neglect, and when they have learned the lesson from us on how to prioritize us, or not, in their own lives.
The same is true with “multi-tasking,” and its fictional nature as study of study confirms. But knowing we are just inefficiently task switching and making ourselves less effective at whatever it is we think we are doing does nothing to stop us from checking our phone while we are supposed to be in a conversation, or responding to an email when we are supposed to be in an online meeting.
The same is true with each article or book we read, or book or podcast that we listen to before moving on to the next one without synthesizing and acting upon any of the insights gleaned from its consumption. It is not a lack of knowing in our lives that is holding us back from living the lives we want, and the lives that we are fully capable of achieving. What is absent is our conviction to pick what is worth doing, even at the cost of not doing other things, and sticking with it.
This is exactly why Get Out of My Head concludes each chapter with tactical exercises. This is why I pulled those exercises out and made them available in a free download. And this is why I personally go back and work through those same exercises consistently. I know what is in the book. I wrote it! And I also know that ALL of the benefit comes from the doing, and that I have to practice that doing as much as anyone.
So no, I don’t think Westerners enamored with the concept of ikigai (or ichi-go ichi-e, hygge, or any other of a long list of "foreign" concepts) are getting it wrong (at least yet). Rather, in not just knowing the concept, but actually living it, they are some of the few who are getting it right.
As you read this, I wish you success in not just knowing what you want to get right in your own life, but also and more importantly, actually doing the consistent work required to get there.